marketing

A Revolutionary Way of Working: The Cross-Functional Nature of Success in Shale

Oil & Gas is at times a fast-paced and at others a slow-paced industry driven by volatile economies. Reacting to the market has been the downfall of many companies and David Banks had a better idea... he wanted to build a team to be proactive - able to respond to a changing industry fast as the markets dictated.

2018-09-04T19:04:10+00:00Case Studies|

Transforming Performance through the Marriage of Technology and Culture

A national oil company needed radical performance improvement across two major refineries and the marketing organization. Leadership knew that while technology was critical, technical change alone would not achieve sustainable performance.

2018-10-07T00:57:26+00:00Case Studies|